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Healthcare

Designing a new website for Indivi’s next chapter

    UX and UI Design Brand Development Content Development

We teamed up with Indivi, a TechBio company pushing boundaries in neurological research, to design a new website that would support their ambitious goals. Indivi develops functional biomarkers as powerful tools for drug development in neurological diseases.

With exciting plans ahead, including funding rounds and partnerships, they needed a digital presence that could keep up. Starting with their newly designed logo, we helped turn their vision into a full digital-first brand, complete with a polished style guide and a website ready for what’s next.

The new website was all about creating a seamless experience for all of Indivi’s key audience groups: healthcare professionals, patients, and investors. From wireframes to final design and development, we focused on building a user journey that worked for everyone. Alongside the design work, we worked with the Indivi team to revamp the site’s copy, ensuring it was clear, consistent, and resonated with each group.

With scalability built in, the website is now designed to grow as Indivi does. Working with one of our trusted development partners for the website build, the result is a platform that strengthens the Indivi brand and positions them for success in the rapidly evolving landscape of precision and personalised medicine.

Outcomes

  • New digital-first brand brought to life

  • Improved user experiences across different audience groups

  • Supporting business growth with a scalable, future-proof website

Designing for different audiences: HCPs, patients, investors

Designing a website for Indivi meant balancing the needs of three very different audiences: patients, healthcare professionals, and investors. Each group interacts with Indivi in unique ways, so we tailored the experience to meet their expectations.

For healthcare professionals, we prioritised clear, actionable information to help them understand the potential of Indivi’s biomarkers in drug development. For patients, the site provides a welcoming and accessible experience that makes complex topics easier to grasp. And for investors, it showcases Indivi’s cutting-edge innovation and growth potential, building trust and excitement.

By putting user needs at the heart of the design process, we created a site that speaks to everyone while maintaining a unified brand story. The result is a digital hub that connects all audiences to Indivi’s mission to transform neurological research and care.

Developing a digital-first brand

Indivi came to us with a new name and logo that set the foundation for their brand, but they needed more to bring their vision to life. We took that starting point and developed a complete digital-first brand, creating a cohesive look and feel that reflected their innovation and ambition. From colour palettes to typography, we crafted a style guide that gave Indivi a strong and versatile identity across all digital touchpoints.

By focusing on simplicity and clarity, we ensured the brand could communicate effectively with diverse audiences — from investors and healthcare professionals to patients. The result is a polished and professional brand identity that feels modern and approachable.

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