A specialist UX research agency for digital pharma and healthcare
We collaborate with clients to deepen audience understanding through user research in order to create digital products and services that resonate and improve engagement.
By fully understanding your end users — whether patients, HCPs, or customers — we can ensure that your digital products are always aligned to their needs, leaving no room for doubt when it comes to making design and development decisions.
Experienced in conducting UX research in a highly regulated environment, we offer a range of flexible user research services to suit your individual timeframe, budget and goals.
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Our outcome-focused approach to UX research
Actionable insight
We'll gather first-hand customer insight to establish what your users want and need, then convert this into actionable, practical solutions.
Creating value
We help our clients to create real value through research-driven, evidence-based, and user-centric digital design.
Specialist teams
Our teams of specialists include clinical UX researchers, UX and UI designers, and digital product strategists.
Our work
Inspiring patients with Type 2 diabetes to take action
We partnered with NHS Know Diabetes team to help them deepen understanding of their users and improve access to high-value content. By optimising the user experience for diabetes patients, we could inspire them to take action when it comes to their health.
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Enhanced understanding of patient needs and behaviours
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Prioritised list of actionable UX improvements to better serve user needs
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Alignment on long-term strategy and goals for the Know Diabetes site
Our work
Optimising the HCP portal registration process to improve access to valuable content
Astellas turned to us to help improve the registration and onboarding process of their HCP portal. Through conducting user research with HCPs we gained new insight to take forward into the design phases.
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Gained insights on HCPs preferences and market nuances to inform future decision-making
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Identified high-impact areas for improvements to the portal registration journey
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Evidence-based design and development for shared confidence and maximum ROI
Our work
Redesigning the Vhi app dashboard for a better digital customer experience
Leading Irish healthcare and insurance provider, Vhi asked us to redesign the dashboard of their core customer-facing app. The solution created was simple, personal, and functional with an improved visual design. Conducting early-stage user research ensured the final design was aligned with customer needs.
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New dashboard preferred by 90% of app users.
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Improved user experience and usability (13% increase in SUS test scores)
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Design and development time and resource efficiencies through user research insight
Who we are
We work with organisations that play a valuable role in improving people’s lives and health. For over a decade, our clients have turned to us for our combination of digital expertise and market-leading sector knowledge.
Some recent projects have included:
- UX research with patients and HCPs
- Digital customer experience design for healthcare and pharma
- Global HCP website and portal design
- Patient engagement platform research and design
With our clients, we’ve designed websites, apps, design systems, and digital tools that have improved experiences for millions of users.
Our teams of creatives and strategists will help turn your ideas into a digital reality.
Improve patient or HCP engagement
By creating innovative digital products, tools and services that put their needs first.
An iterative approach to product design
Our insight-driven design and lean workflow means testing and learning quickly, then scaling proven solutions.
Experience across multiple therapy areas
Including oncology, diabetes, haematology, rare disease, and vaccines, as well as consumer healthcare
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Demonstrating the value of user research in pharma and healthcare
