UX Strategy
A well-crafted UX strategy is the foundation for creating digital experiences that meet user needs and align with business goals. We help healthcare and pharmaceutical organisations define and implement strategic approaches that drive meaningful user engagement and measurable outcomes.
Whether you are developing a new platform or seeking to refine an existing one, our UX Strategy service provides you with a roadmap that ensures a seamless, user-centred experience. By integrating best practices in user research, journey mapping, and strategic design, we empower you to enhance user satisfaction and support business growth.
Service details
Deliverables
A comprehensive and fully tailored UX strategy, including a roadmap for user journey improvements, user insights, and actionable recommendations to align with your organisational goals and user expectations.
Benefits
Achieve a clear vision and actionable plan for your digital experience with a UX strategy. Our approach enables you to create experiences that resonate with HCPs and patients, fostering engagement and improving satisfaction while achieving your desired business outcomes.
What is a UX Strategy?
A UX strategy is a plan that guides the design and development of digital experiences to ensure they meet user needs and align with business goals. It combines UX methodologies to create seamless, engaging interactions that drive satisfaction and measurable outcomes.
In the healthcare and pharmaceutical sectors, a UX strategy focuses on designing intuitive and accessible experiences for healthcare professionals and patients, fostering engagement and delivering long-term value.
User and business challenges we can help you solve
Whether you’re planning a new platform or optimising an existing one, we provide strategic insights to enhance user experience and alignment with business goals. Our approach addresses core challenges faced by healthcare and pharma organisations:
Undefined or disjointed digital experience goals: We develop a clear UX vision and roadmap, ensuring a cohesive, user-centred journey across all touchpoints.
Limited understanding of user needs: Our research and user insights unify data, providing a comprehensive view of HCP and patient behaviours and motivations.
Reactive design processes: We establish a proactive, strategy-led approach that empowers your team to make user-driven design decisions.
Inconsistent digital experiences: By identifying gaps and inconsistencies, we ensure a seamless, unified experience across platforms.
Unclear success metrics: Our strategy includes setting clear KPIs and measurement frameworks to track the impact and ongoing optimisation of your digital experience.
Our approach to UX Strategy
Our UX strategy service takes a structured, user-centred approach to understand, define, and enhance digital experiences at every stage.
Phase 1: Strategic foundations
We work with you to build a shared understanding of business and user needs, aligning on a clear vision and purpose. By combining user research and insights, we uncover HCP and patient behaviours to create a vision that drives design decisions. User and market analysis also help identify opportunities to ensure a user-centric, competitive strategy.
Phase 2: Setting meaningful goals
We define actionable, measurable goals tied to KPIs that track progress towards the vision. These goals might include improving HCP workflows, streamlining patient onboarding, or increasing adoption of digital touchpoints.
Phase 3: UX strategy development
We outline the actions needed to achieve your goals, prioritising impactful improvements. This includes journey mapping to pinpoint key moments, experience blueprinting to visualise enhancements, and creating a roadmap to guide implementation.
Phase 4: Design and build
With the UX strategy in place, you can confidently move into the design and development phases, working with internal teams, external partners, or Graphite to bring the vision to life.
UX strategy: Typical activities
We conduct qualitative and quantitative research to understand HCP and patient motivations and pain points, creating a foundation for user-centred strategies.
We map the full user journey, identifying touchpoints, friction points, and moments of opportunity, ensuring a holistic view of the user experience.
We apply UX heuristics to ensure consistency, efficiency, and usability, creating interfaces that support intuitive navigation and positive user experiences.
We develop a content strategy that aligns with user needs and regulatory standards, creating a cohesive voice and message across all digital touchpoints.
Develop personas to represent key HCP and patient groups, guiding empathetic, user-centred design decisions that resonate with your audience.
Establish KPIs and a measurement framework to track the success of your UX strategy, providing data-driven insights for continuous improvement.
Looking for support with refining your UX strategy?
Programme Manager, Digital Lead Diabetes, NHS North West London