UX and Engagement Optimisation
Looking to drive engagement and high-value conversions through your existing digital platforms? We help healthcare and pharmaceutical organisations gain a deeper understanding of user behaviour, pain points, and decision-making factors to implement meaningful digital transformation.
Whether through broader changes or minor iterations, our UX and Engagement Optimisation offer shows how even minor adjustments can significantly improve user experience and drive growth. With best practice UX design, data-driven testing, and continuous improvement, we enhance user satisfaction, boost engagement, and deliver sustainable ROI.
Service details
Deliverables
Best practice user experiences, process-driven testing frameworks that instill a culture of experimentation, and comprehensive insights into user behaviour with actionable methods to drive continuous improvement and growth.
Benefits
Deliver on business objectives by increasing conversions and engagement for key high-value journeys, while addressing user friction and enhancing satisfaction. Our data-driven approach maximises ROI by deeply understanding user behaviour, guiding future improvements for a seamless user experience.
User and business challenges we can help you solve
Whether you need to refine a single digital journey or feature, or optimise an entire platform, we provide the strategic guidance needed to enhance user experience and engagement.
Our approach addresses core challenges faced by organisations in the health and pharma sectors. Do these sound familiar?
Disconnected digital experiences: We help transform fragmented platforms into cohesive, user-centred journeys that engage and guide users effectively.
Fragmented data: By unifying user data, we create a comprehensive understanding of user behaviour, supporting more informed, user-focused decisions.
Business-driven, rather than user-led transformation: We shift the focus to a user-led culture of experimentation and shared understanding, empowering your teams to drive meaningful change and create long-term impact.
Outdated digital products: Our continuous optimisation approach promotes a cycle of ongoing improvement, keeping your digital experiences relevant and impactful.
Stagnating growth: We drive sustainable, measurable ROI by enhancing user engagement and satisfaction, leading to increased conversions and retention.
Our approach
Our UX and Engagement Optimisation service uses a systematic approach to understand and improve user experiences continuously:
Phase 1: User behaviour analysis
We analyse user data to identify pain points, journeys, and engagement patterns, creating a unified understanding of the user behaviour.
Phase 2: Data-driven testing and experimentation
We establish testing frameworks, aligned to your KPIs and objectives, to optimise user engagement through A/B testing and user feedback, fostering a culture of continuous improvement.
Phase 3: UX and design optimisation
By applying best practices in experience design, we streamline user flows and ensure an intuitive, engaging experience across all touchpoints.
Phase 4: Ongoing improvement cycle
We establish a continuous cycle of measurement, analysis, and refinement, ensuring your digital experience remains relevant, effective, and aligned with evolving user and business needs.
UX and engagement optimisation: Typical activities
We map the entire user journey, overlaying analytics data to identify pain points and low-engagement areas for targeted improvement.
By applying UX heuristics to evaluate your digital solution, we ensure consistency, efficiency, and intuitive use, making interfaces more user-friendly and navigation more intuitive.
Our accessibility assessments follow WCAG standards to ensure inclusive digital experiences, identifying and addressing areas for improvement.
We review content assets like patient education materials and clinical trial updates to assess alignment with audience needs and regulatory standards, enhancing accessibility and engagement.
We create detailed personas for key healthcare audiences, including patients and HCPs, to guide experience design with empathy and precision.
By analysing behaviours and running data-driven experiments to drive continuous improvement we’ll increase desired user actions, such as sample requests or form completions.
We develop a robust measurement framework based on defined objectives, benchmarking existing data and refining metrics throughout to enable ongoing analysis and continuous improvement.
Looking for support with UX and Engagement Optimisation?
