Usability Testing for healthcare and pharma

Usability Testing is a research method that evaluates how easily users can interact with a product, system, or interface.

By observing real users as they complete tasks, our UX researchers can identify pain points, uncover usability issues, and gather actionable feedback. This can be carried out remotely or in person to suit the participants.

This method provides practical insights into how a design performs in real-world scenarios, guiding improvements and enhancing user satisfaction. Usability testing ensures that products meet user needs, are intuitive to navigate, and deliver a seamless experience.

Moderated vs. Unmoderated Usability Testing

Usability testing can be exploratory in nature, using a moderated approach to uncover the ‘why’ behind what user interactions by asking follow up questions and observing non-verbal responses.

It can also be evaluative in nature, taking an unmoderated approach to measure performance against predefined metrics such as time-on-task, bounce rate, number of clicks in backward navigation, etc. as well as gathering more limited verbal feedback.

Usability scores and metrics

When conducting usability testing, we can also use ‘Customer Effort Scores’ or ‘System Usability Scores’ (SUS) to allow you to make clear comparisons between usability testing session outcomes and measure the impact of changes implemented over time.

Usability Testing provides valuable insights into how real users interact with your digital products, helping to identify areas for improvement. By observing user behaviours, you can uncover challenges, quick wins, and opportunities to enhance the overall experience — in turn, driving repeat engagement.

Testing with real users highlights issues that internal teams may overlook, ensuring that your product meets user needs effectively. It also allows you to validate designs early in development, reducing the risk of costly changes later.

Key benefits:

• Validating designs: Confirms that prototypes align with user expectations, ensuring seamless navigation.

• Improving UX: Identifies pain points and usability challenges to refine the experience.

• Benchmarking usability: Measures product performance, setting a foundation for ongoing improvements.

Whether optimising an existing product or testing a new tool, Usability Testing helps you make data-driven decisions for better engagement and user satisfaction.