Innovation Workshops
Unleash creativity and unlock new opportunities with an Innovation Workshop. Tailored for healthcare and pharma organisations, our workshops provide a focused yet dynamic environment for teams to collaborate and generate bold ideas, and transform them into practical, actionable solutions.
They’re designed to help you think beyond day-to-day operations and tackle complex challenges with confidence.
Service details
Deliverables
We'll facilitate a tailored workshop with your team, delivered in-person or remotely to suit you. You’ll walk away with insight-driven ideas that allow you to move forward confidently into the next stage of product development and design.
Benefits
A platform for collaboration, creativity and communication that empowers your teams to develop impactful digital solutions. By driving fresh thinking and tackling business and customer problems with structured ideation, they lay the foundation for meaningful innovation.
What is an Innovation Workshop?
An Innovation Workshop is a facilitated session designed to help teams explore opportunities, solve problems, and prototype solutions. Grounded in design-thinking principles and human-centred approaches, the workshop process ensures ideas are based on real user needs and actionable insights.
Our workshops are tailored to address your unique challenges and business or project objectives. Sessions are designed to encourage creativity and align diverse perspectives. Our experienced facilitators guide participants through a series of exercises to uncover opportunities, generate innovative concepts, and create a clear plan for moving forward.
How can an Innovation Workshop help you?
Innovation Workshops enable organisations to accelerate change and drive meaningful progress. They bring together diverse perspectives in a creative environment to solve business and customer challenges.
Our workshops, facilitated by our strategic and design experts, provide the structure and focus needed to:
Align cross-functional teams around shared goals and priorities.
Turn audience insights into actionable ideas for engaging experiences or improved processes.
Develop early-stage ideas into tangible prototypes for validation.
Solve complex problems using creative, human-centred approaches.
We’ll act as the voice of the patient or healthcare professional throughout, ensuring solutions resonate with their needs while aligning with organisational objectives.
Innovation workshops with Graphite: what’s involved?
Our Innovation Workshops combine thoughtful preparation with expert facilitation to ensure success. We begin by defining clear objectives, understanding participant skill sets, and tailoring activities to your specific needs. Exercises are designed to encourage open collaboration while avoiding common biases, such as groupthink.
During the workshop, our facilitators guide the team through structured activities, ensuring a balance of creativity and productivity. Discussions are kept focused and aligned with the workshop’s goals, while group dynamics are managed neutrally to encourage diverse input. Every workshop is customised to enable innovation and deliver tangible results.
Core workshop components
1. Setting up for success
We set the tone for collaboration with clear objectives, an inclusive atmosphere, and an agenda that keeps everyone aligned and focused.
2. Insight-grounded innovation
Our workshops draw on insights from user research, market analysis, and audience engagement data to ensure ideation is firmly rooted in real user needs. This stage provides clarity on unmet needs and market gaps, laying the groundwork for impactful innovation.
3. Framing and ideation
Using techniques like “how might we” questions and affinity mapping, participants collaborate to reframe problems and generate a wide range of creative ideas. The goal here isn’t a perfect idea - these exercises foster innovation while keeping the focus on actionable solutions.
4. Evaluation and prioritisation
Ideas are assessed based on impact, feasibility, and alignment with strategic goals. High-potential concepts are refined and documented, setting the stage for further development and validation.
What happens next?
After the workshop, we can work with you to transform prioritised ideas into impactful solutions using methods such as:
Concept development: Refine creative ideas into well-defined concepts aligned with user needs and business goals.
Rapid prototyping: Develop low-fidelity prototypes to visualise solutions and gather feedback.
Validation: Engage users to test and refine solutions, ensuring they resonate with real-world needs.
Want to know how an Innovation Workshop could help you?
Customer Service Manager, DKMS