Digital Product Strategy for Pharma & Healthcare

We believe that the most effective digital strategies for pharma and healthcare strategies are customer-centric in their focus, and that by aligning their objectives with business goals, you will have the best chance of success.

The approach and steps involved will be tailored to the needs of your organisation and your customers, and aligned to your specific objectives.

We'll work with you to develop a deep understanding of your goals and vision and develop a strategic, prioritised roadmap to ensure you achieve them, along with a targeted measurement plan to enable us to continuously keep track of performance.

Collaboration is key, and throughout the process, we’ll bring multi-disciplinary teams together and facilitate regular workshops, showcases and group sessions. We’ll act as the conduit between people and teams, working to keep everyone aligned to one goal with a shared understanding and conviction.

We are firm believers that launching a digital product is only the beginning of a successful customer experience journey. Whether you’re a global pharma brand, a consumer healthcare provider, or a specialist rare disease organisation, we’ll work with you to overcome challenges, identify opportunities, and enable long-term value in your digital products, sticking with you through thick and thin.

Product development

Working with your team to develop the vision for your digital product or service, discovering the ‘unmet needs’ from your customers, and creating a practical solution that meets them. We take an idea through research to validate any assumptions and create a product that can be launched into a pilot or tested with end users.

Alternatively, if your product is already live, we can work with you to refine its purpose, generate customer insights, and improve performance by developing a roadmap of user experience enhancements that will help steer it toward success.

Digital launch support

Digital products are of no use if no one uses them, so it’s important to plan the launch with your target customers. Having developed the product proposition with you, we’ll be well placed to help you launch it to your intended audiences in partnership with your media agency.

It’s vital that your organisation is equipped to support your audiences using the new digital product, that’s why we provide tailored training and guidance to support life after launch.

Global and market rollout

When the solution is proven, it’s common that our customers want to scale them internationally, and we know first-hand how hard this can be.

To assist in this process we create an international scaling and adoption strategy to ensure an effective, consistent and compliant rollout of your design system and content to all local markets and across digital platforms.

With our thorough understanding of local market requirements and the varying levels of available resources and digital maturity, we’ll tailor the approach case-by-case to create a model that can be reused globally, without losing local flexibility.

Our approach can be as hands-on, or hands-off, as you need. We can manage the entire rollout for you, or create toolkits and resources to train and educate colleagues and help them to be self-sufficient.