Digital Experience Strategy
Our Digital Experience Strategy offer enables healthcare and pharmaceutical organisations to define a clear direction and inspire stakeholder buy-in, turning ambitious ideas into impactful digital experiences that drive meaningful change. Whether you’re looking at a singular digital solution, or your wider omnichannel ecosystem, we’ll work with you to create a strategy that enables long-term success.
We work with you to uncover the balance between business objectives and user needs, combining our expertise in strategy, design thinking, and the health and pharma industry with powerful insights and data. By developing a clear roadmap tailored to your goals, we ensure your digital products are grounded in evidence, aligned with user expectations, and capable of delivering measurable impact. Together, we turn your vision into a competitive advantage that drives meaningful outcomes.
Service details
Deliverables
Comprehensive digital strategies, product roadmaps, market insights, and actionable recommendations that set your project up for success, ensuring alignment with your organisational goals and the needs of HCPs and patients.
Benefits
Gain clarity and confidence in your product’s potential with a strategy that maximises engagement among HCPs or patients and aligns key stakeholders to drive business impact and ROI. Our approach transforms insights and ideas into unified, data-driven strategies.
What is a Digital Experience Strategy?
A digital experience strategy is a structured plan that defines how a digital experience — whether a platform, app, service or wider omnichannel ecosystem — will meet the needs of users while achieving business goals. It aligns user insights, market analysis, and business objectives to create a clear roadmap for long-term success.
By focusing on both user experience and measurable outcomes, a strong digital experience strategy ensures that every decision contributes to delivering value for healthcare professionals, patients, and your organisation.
How we can help you
Whether you are launching a new digital product, optimising an existing one, or exploring future opportunities, we can provide the strategic guidance you need. We help you solve key challenges, from unifying fragmented customer insights to aligning teams around clear goals and establishing metrics for success.
Our approach to every project is unique, leveraging our defined offerings to effectively tackle client challenges. Here are some ways we can help you:
Global and market rollout: Supporting product expansion across regions, balancing global consistency with local adaptability to meet diverse regulatory and user needs.
Product, platform and experience development: Identifying market opportunities and risks and uncovering unmet user needs to create a strategy that sets new products up for success.
Omnichannel strategy and enablement: Developing integrated strategies across digital touchpoints, delivering coordinated experiences that enhance engagement and improve outcomes for HCPs and patients.
Digital launch support: Creating launch strategies for new digital products, treatments, or patient programs, ensuring regulatory compliance and resonance with HCPs and patients.
Changing market conditions: Helping you respond to changing market conditions or competitor landscape by uncovering opportunities for differentiation and aligning stakeholders on clear strategic goals.
Platform consolidation and migration: Assisting with the merger of multiple digital platforms or migrating legacy systems to modern solutions, ensuring a seamless transition for users while preserving critical functionality and data.
Our approach
Our phase-by-phase approach ensures your digital experience strategy is user-focused and built for impact:
Phase 1: Strategic foundations
We work with you to build a shared understanding of business and customer needs by leveraging existing insights and engaging stakeholders through Strategic Workshops. By setting clear priorities and strong foundations, we empower teams to make informed decisions that drive impactful outcomes.
Typical activities: Audience Understanding, Measurement Frameworks, Strategic Workshops.
Phase 2: Uncovering opportunities
Through this phase, we lay the groundwork for impactful digital experiences while capitalising on market opportunities. It may involve conducting generative user research with your target audience to uncover new insights about their needs and behaviours.
By answering high-priority user questions and analysing the market landscape, we can identify the right path forward and ensure your strategy is both user-centric and competitive.
Typical activities: Generative User Research, and Market Analysis.
Phase 3: Digital experience strategy development
A clear digital experience strategy is essential for meeting user needs and driving business success. Using research and market insights, we’ll develop a roadmap of actions, experiences, and features to deliver value. The final deliverable is a detailed strategy that guides the design and implementation phases.
Typical activities: Innovation Workshops, Content Strategy, Concept Development, Strategy Formalisation.
Phase 4: Design and build
With the right strategy in place, you can confidently move into design and development — whether with internal teams, external partners, or with Graphite. Your strategy will guide user-centred, agile processes to create solutions aligned with HCP and patient needs.
Digital Experience Strategy: Typical activities
Our strategic workshops align stakeholders on key objectives and challenges, using Design Thinking to balance business goals with user-centred insights, driving impactful and informed decisions.
We leverage existing user insights and identify critical gaps in knowledge to inform every decision, creating tailored solutions that comprehensively address user needs and drive meaningful impact.
Through in-depth market and competitor analysis — identifying emerging trends, reviewing competitor offerings and drawing valuable insights from other industries — we establish strategic opportunities and enable effective market positioning.
We conduct qualitative research to explore HCP and patient behaviours, motivations, and pain points. This research informs the development of innovative solutions and guides the design process.
Our innovation workshops provide space to explore future opportunities and solve complex challenges through ideation, using human-centred innovation and creativity to drive actionable solutions.
We can create a cohesive, user-centred content strategy that aligns messaging across user journeys, increasing engagement, ensuring compliance, and supporting business goals to strengthen brand value.
Looking for support with digital experience strategy?
