Pharma and Healthcare User Research
We conduct thorough research to uncover actionable insights that drive confident, informed decision-making and guide your digital design process.
By deeply understanding your end users, whether patients, HCPs or other customers, we ensure your digital products align with their needs, creating meaningful and effective experiences.
How user research helps healthcare and life sciences teams
User Research helps you deeply understand your target audience—their needs, behaviours, motivations, and challenges—so you can create digital products that resonate and fulfil jobs to be done. By uncovering insights through tailored user research, we help you make informed decisions that drive engagement, enhance usability, and reduce risk.
Our UX research approach is always bespoke to your needs, based on where you are in the digital product lifecycle and what you aim to achieve. We select the most effective research methodologies to generate meaningful insights, ensuring your digital solutions deliver real value to users.
Tailored research for every stage of the product lifecycle
Generative user research
Find new direction and opportunities through generative research methods.
Design Evaluation and Usability
Improve design usability with formative research methods.
Launch and Measure Performance
Continuously improve product performance through summative research methods.
Choosing the right methodology
Understanding both what users do and why they do it is key to designing meaningful digital solutions. Our framework blends qualitative and quantitative methods to capture a full picture of user attitudes, behaviours, and unmet needs.
Our expert UX researchers tailor every project, ensuring we apply the most effective methodologies to explore behaviours, uncover motivations, and evaluate concepts. We’ll collaborate closely with your analytics teams, integrating research with real-world data to uncover both the ‘what’ and the ‘why’ behind user behaviour.
Example methodologies include:
Our research process
Frame and understand the problem
Define challenges & constraints.
Develop research questions & objectives
Align with business needs.
Execute research activities
Gather qualitative & quantitative insights.
Synthesise findings and identify patterns
Turn data into meaningful insights.
Share insights and develop recommendations
Drive actionable change.
Driving actionable insights with UX research
To foster meaningful change and drive ROI from research, we ensure that research translates into practical, impactful insights through these guiding principles:
- Humanising insights: Prioritising real user needs for meaningful decision-making.
- Clarity in analysis: Simplifying complex data into clear, compelling narratives.
- Strategic focus: Identifying key opportunities for business impact.
- Collaborative engagement: Encouraging cross-team alignment for shared understanding.
- Iterative learning: Using feedback loops to refine strategies and adapt to evolving needs.
Solving key challenges in healthcare and life sciences
Our research helps solve common industry challenges:
- From assumptions & guesswork to data-driven decision-making.
- From reactive fixes & wasted investment to proactive optimisation.
- From low engagement to intuitive experiences that drive retention.
- From slow innovation to uncovering unmet needs & future opportunities.
- From misaligned strategies to user-led insights that unite teams.
- From generic, frustrating digital experiences to personalised, intuitive solutions
Discover the right research approach for you
Click through to learn more about how we can support your research needs:
- Generative User Research: Find new direction and opportunities.
- Design Evaluation and Usability: Improve usability and validate designs.
- Launch and Measure Performance: Optimise product performance post-launch.
Ready to elevate your digital experience with user insights?
Let’s discuss how we can tailor a research approach to your needs.
