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6 minute read

5 digital trends transforming pharma and healthcare in 2025

The rapid digital transformation of the pharmaceutical and healthcare industries continues to reshape care delivery, communication, and innovation. AI-driven solutions, enhanced engagement techniques, and UX innovations will revolutionise healthcare, making adaptation essential for success. Let’s explore five key trends shaping the future of healthcare and why UX is critical to maximising their impact.

Patient and HCP consultation Large 1
3 minute read

Why should pharma invest in digital products for those living with rare diseases?

  • Healthcare
  • Pharmaceutical
  • Customer Experience
Why should pharma invest in digital products for those living with rare diseases?
Interview or consultation session where in the corner of the image is the long brown hair of the patient and the opposite side of the image is a person's torso and they are sitting on a chair writing in a notebook
7 minute read

The importance of stakeholder interviews in the product design and research process

  • Healthcare
  • Pharmaceutical
  • User research
The importance of stakeholder interviews in the product design and research process
HCP checks x ray on lightbox Medium
7 minute read

Conducting effective user research with HCPs

  • Healthcare
  • Pharmaceutical
  • User research
Conducting effective user research with HCPs
Digital workshop session 4
6 minute read

Allocating your 2023 budget for maximum digital impact: Top 10 focus areas

  • Pharmaceutical
  • Strategy
  • Customer Experience
Allocating your 2023 budget for maximum digital impact: Top 10 focus areas
User research online
7 minute read

Demonstrating the value of user research in pharma and healthcare

  • Healthcare
  • Pharmaceutical
  • User research
Demonstrating the value of user research in pharma and healthcare
A medical professional with stethoscope round their neck sits at a desk and types on a laptop
4 minute read

How can pharma teams build trust with HCPs with their digital content and products?

  • Pharmaceutical
  • User research
  • Customer Experience
How can pharma teams build trust with HCPs with their digital content and products?