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Insights

6 minute read

5 digital trends transforming pharma and healthcare in 2025

The rapid digital transformation of the pharmaceutical and healthcare industries continues to reshape care delivery, communication, and innovation. AI-driven solutions, enhanced engagement techniques, and UX innovations will revolutionise healthcare, making adaptation essential for success. Let’s explore five key trends shaping the future of healthcare and why UX is critical to maximising their impact.

6 minute read

Allocating your 2023 budget for maximum digital impact: Top 10 focus areas

7 minute read

Demonstrating the value of user research in pharma and healthcare

A medical professional with stethoscope round their neck sits at a desk and types on a laptop

4 minute read

How can pharma teams build trust with HCPs with their digital content and products?

4 minute read

What should I be measuring? Using leading and lagging indicators to track digital product success

5 minute read

Our thoughts on the UK government’s ‘Plan for patients’

6 minute read

How do you know if your digital product launch is a success?

Visually impaired businesswoman using smartphone and earphones during business meeting

8 minute read

European Accessibility Act 2025: what's changing and what does it mean for you?

The European Accessibility Act (EAA) is set to take full effect in June 2025 and is going to make a statement in the digital space, moving us all towards a more inclusive and accessible web. We look at the importance of ensuring your web product is ready from the changes to be implemented as part of the European Accessibility Act (EAA).