The rapid digital transformation of the pharmaceutical and healthcare industries continues to reshape care delivery, communication, and innovation. AI-driven solutions, enhanced engagement techniques, and UX innovations will revolutionise healthcare, making adaptation essential for success. Let’s explore five key trends shaping the future of healthcare and why UX is critical to maximising their impact.
Overcoming contradictions and barriers in digital pharma through a change of mindset
What should I be measuring? Using leading and lagging indicators to track digital product success
The European Accessibility Act (EAA) is set to take full effect in June 2025 and is going to make a statement in the digital space, moving us all towards a more inclusive and accessible web. We look at the importance of ensuring your web product is ready from the changes to be implemented as part of the European Accessibility Act (EAA).
