6 minute read

How to accelerate commercial launches with global digital experience

In an industry where every day counts, accelerating time to market can make a powerful difference — not only by impacting patients’ lives sooner but also by maximising commercial value.

Graphite CEO, Rob Verheul, recently spoke about this topic at a recent industry event. He shared our approach to achieving speed and digital excellence in commercial, offering insights and strategies distilled from our experience to help tackle the complexities that exist. Check out a recording of his presentation below.

A man stands at a podium, delivering a speech to an audience at a professional conference.

by Graphite Digital
25 November 24

Speed is a word that's not often associated with the pharmaceutical sector. Yet in an industry where every day counts, accelerating time to market can make a powerful difference — not only by impacting patients’ lives sooner but also by maximising commercial value.

Rob recently delivered a presentation on this topic at the Reuters Customer Engagement Europe Conference. Sadly, the session wasn't captured on the day, but don't worry, Rob has recorded a video of his presentation which we're excited to share here.

Three top takeaways from Rob's talk

Speed is essential to capitalise on commercial opportunities. Digital, done well, is a key to enabling this.
Harmonising your digital experience, with a design system at the centre can help you accelerate your commercial objectives.
Achieve greatest impact in every digital project through the four phase approach.