Digital Design Partners for Healthcare and Pharma
We design bespoke digital products and services that will resonate with your patients, HCPs or customers and achieve your objectives, testing to ensure effectiveness, then scaling.
We place users at the centre of all our design work, taking the time to understand them, before sketching, designing and testing solutions.
Our agile working methodology and iterative approach to product design
and development helps our clients to achieve results fast. It ensures projects stay on track and aligned to customer needs, and improves the speed of regulatory approval.
We support our clients in designing consumer healthcare apps, global HCP portals, digital patient engagement tools, and creating design systems for global pharma brands. Whether you are looking for a one-off workshop or design sprint to give your project a creative boost, or a long-term strategic partner, we can help.
Speak to one of our experts
Why work with us?
We’ll help you deepen your audience understanding.
We act as the voice of the customer to make sure your priorities are the right ones. Improve patient or HCP engagement with our research-led approach.
We'll support you to enable innovation.
We help you to champion digital innovation within your organisation. Build your business case and enhance shared understanding with evidence-based decision-making and testable prototypes.
We’ll be your design partner.
We bring cross-functional teams together to solve far-reaching problems. Working towards a common goal, we'll improve efficiency and keep everyone aligned.
Our work
Redesigning the Vhi app dashboard for a better digital customer experience
We partnered with Vhi to redesign the dashboard feature of their core customer-facing app, creating a better user experience and facilitating easier access to content and features.
- New dashboard preferred by 90% of app users
- Improved user experience and usability (13% increase in SUS test scores)
- Design and development time and resource efficiencies through user research insight
Making the blood donation process less draining through insight-led digital design
As a team of designers, strategists and researchers, we looked at how we could encourage blood donation and improve the donor journey for those looking to give blood in the UK.
- 70% of users said the app would make the blood donation process easier
- Newly introduced features such as ‘Bloodscore’ would motivate users to donate
- A quick, easy and convenient onboarding process enabled seamless registration and booking
Enabling digital innovation in pharma through design sprints
We've been working with a top 5 global pharma brand to deliver the next generation of their core HCP platform, enabling digital innovation through design sprints.
- A new generation portal was launched for a global network of HCPs
- Cross-functional teams were united around a clear goal and customer-centric vision
- A lean and iterative approach, centred around design thinking, enabled rapid progress
How can we support you?
We work with organisations that play a valuable role in improving people’s lives and health. For over a decade, our clients have turned to us for our combination of digital expertise and market-leading sector knowledge. Our services include:
- UX and UI Design
- Rapid Prototyping
- Design Systems
- Design Sprints
- Innovation Workshops
- UX Research with Patients, HCPs or Customers
We'll help you connect with patients and HCPs and build effective digital experiences.
People first
Patients and HCPs are more than just ‘users’. Our clinical UX researchers get to know the people and their unmet needs.
Compliant innovation
Safety and compliance is key in health and pharma innovation. We know about regulatory requirements and collaborate to achieve compliance.
Design for growth
We can help ensure digital success. Our insight-driven design and lean workflow means testing and learning quickly, then scaling proven solutions.
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