Anna Brooke

As UX Strategist, Anna plays a pivotal role in shaping the user experience (UX) strategy department, working with our health and pharma clients to align their UX direction with the goals of their business and needs of their customers. Anna’s commitment to user-centric design enables the creation of experiences that not only meet but exceed user expectations, whilst achieving business success.

Before joining Graphite, Anna honed her skills in UX research and strategy at Pulselive, Capgemini Invent, and Accenture. Utilising mixed methods research and design thinking, she has consistently placed the user at the core of product and experience development. Her passion for understanding user behaviour and driving innovation has delivered impactful results for global organisations across various sectors, including Media, Sport, Travel, Health, and the Public sector.

A driven user researcher, Anna excels in decoding user behaviour and presenting actionable insights, enabling the design and delivery of people-centred services. Recognised for her skills in data analysis, communication, relationship-building and reporting, Anna proactively tackles business and user problems to drive positive impact.

Anna is London-based, where she plays hockey for a local club, relishing both the fitness and social connections it brings. When she’s not on the pitch, you’ll find her exploring the city’s vibrant gig scene or uncovering hidden gems in its restaurant scene. A keen traveller, she loves nothing more than hitting the road for city breaks, mountain hikes, or skiing trips.