Digital strategy and design partners for health and pharma

Rob leads the vision, strategy, culture and team at Graphite. He is driven by the opportunity he sees to empower people around the world through digital health, and is focusing Graphite’s energy towards enabling positive, measurable impact on people’s health through digital design and technology.

A committed leader, Rob is passionate about people and has enabled a culture of continuous improvement where the team is empowered and creativity and collaboration can flourish.

Before specialising in pharma and healthcare, Rob worked with many businesses and brands in industries including retail, energy and financial services. He firmly believes that cross-sector learning is key for business and digital success, and that by bringing people together, with diverse experience and thinking, greater outcomes can be achieved.

Away from Graphite, Rob delights in spending time with his family - you’ll often find him creating Lego projects extraordinaire with his two girls or spending time painting or cycling. With extensive experience in growing and running successful businesses, he also mentors other leaders as a qualified executive coach and consultant.

Kerry is responsible for our client end-to-end journey from marketing through to client satisfaction ensuring that every step and every interaction with us is the best and most valuable they have.

She supports a range of growth, new business and client development initiatives and is the lynchpin between client communication teams and all the partners involved in taking the brand to market.

Aside from a stint client-side, Kerry has been in the agency world all her career - starting in client service at Ogilvy before moving into in-house marketing roles at group agencies and independents, running the marketing department at several. Immediately prior to Graphite, she ran her own consultancy helping agencies to grow, be more efficient and more profitable, and was exposed to different management styles, structures, cultures and sectors, giving her a deep understanding of all the components that need to work holistically to help an agency to grow.

Outside of work Kerry prioritises health, wellbeing and nutrition and has attended retreats all over the world. She keeps active with yoga, HIIT and cold water swimming. A big music fan (80s borderline obsession!) she’s often found singing and dancing at festivals with friends.

Amanda runs the finance department at Graphite as well as having oversight of operations. Alongside having her fingers on the numbers and ensuring that the team have the information they need to make informed decisions, she is committed to consistently improving the processes that underpin the business and removing any barriers to growth, to ensure the team can work efficiently.

Amanda has over 20 years experience working within finance as well as a background in growth strategy. Prior to Graphite, she was working within her own consultancy, supporting agency owners with financial strategy, streamline operations, identifying and fixing inefficiencies and ultimately enabling growth.

Outside of work Amanda is very active and is often found in the great outdoors, mountain biking, hiking and climbing as well as on dog walks with her cavapoo puppy, Albie. Passionate about travel, she gets away as often as possible, either in the UK or further afield, and loves being immersed in new places and local culture. 

As Senior Business Development Manager at Graphite, Latief is responsible for driving Graphite’s growth and strategic new business initiatives, drawing on his deep health and pharma sector knowledge, to forge strong relationships and understand client needs. Collaborating closely with teams across the agency, Latief is passionate about proposing solutions that will deliver positive and measurable outcomes for our clients, and their audiences.

Latief has a deep understanding of the challenges facing digital leaders across the pharma and healthcare sectors. Whether working in Customer Experience, Medical, Marketing, Digital, Commercial, or Patient Engagement roles, he is able to uncover clients’ key priorities and objectives to understand how we can best support them.

With 17 years of experience working within business development, sales and account management, Latief has a proven track record of client wins across various therapeutic areas and drug phases. His background includes key senior roles at Angsana Business Consulting and Manifest, where he built long-lasting relationships, supported clients to overcome challenges, and developed valuable strategic partnerships.

Outside of work, Latief finds joy in travelling and discovering new flavours from around the world with his young family by his side. His favourite moments are those spent around the dinner table, surrounded by friends and family, sharing laughter and good food. A passionate sports fan, he loves watching boxing, MMA, Formula 1, and golf.

Ed leads on design across the agency, supporting our teams of UX, UI and Product Designers to create innovative digital solutions. He has played a significant role in delivering core digital products and design systems, scaling across brands and markets, then training client teams, agencies and vendors in how to get the best from them.

An accomplished digital designer skilled in digital strategy, UX and UI, he has worked within pharma and healthcare for the last 6 years creating websites that engage both healthcare professionals and patients. He puts users at the heart of his work and advocates strongly for web accessibility and inclusive design.

Before Ed joined Graphite he worked at a senior level in regulated sectors, such as financial and professional services, picking up awards along the way including Campaign of the Year at the Digital Impact Awards.

Ed is Brighton-based but his travels have taken him far and wide. In addition to exploring new locations and cultures, he is also a major ‘foodie’ so trying new cuisines on his travels is always top of his agenda.

As Head of Delivey, Leslie’s role is to manage our project portfolio and delivery process; aligning it to client needs, building a resilient team, and supporting the agency's growth. For the last four years, she’s been delivering impactful digital projects for our clients, and elevating the function to bring efficiencies through new systems, processes, talent, and Project Management methodologies.

Leslie is an excellent communicator who is able to break down complex technical concepts and design terminology so that it can be easily understood by all. She is skilled in building and managing delivery teams, and has a passion for the professional development and growth of her team members.

Prior to joining Graphite, Leslie worked as a producer for videos and apps, before discovering her love of project management and taking her career in a new direction. In 2022, Leslie was recognised by the BIMA 100 as one of the most influential people in the UK digital industry within the Project Management and Delivery category.

Leslie was born in Argentina and also lived in Croatia before moving making the UK her permanent home. When she’s not at work, she loves to spend time in nature rock climbing or hiking with her dog and husband, or relaxing by painting or cooking.

As UX Strategist, Anna plays a pivotal role in shaping the user experience (UX) strategy department, working with our health and pharma clients to align their UX direction with the goals of their business and needs of their customers. Anna’s commitment to user-centric design enables the creation of experiences that not only meet but exceed user expectations, whilst achieving business success.

Before joining Graphite, Anna honed her skills in UX research and strategy at Pulselive, Capgemini Invent, and Accenture. Utilising mixed methods research and design thinking, she has consistently placed the user at the core of product and experience development. Her passion for understanding user behaviour and driving innovation has delivered impactful results for global organisations across various sectors, including Media, Sport, Travel, Health, and the Public sector.

A driven user researcher, Anna excels in decoding user behaviour and presenting actionable insights, enabling the design and delivery of people-centred services. Recognised for her skills in data analysis, communication, relationship-building and reporting, Anna proactively tackles business and user problems to drive positive impact.

Anna is London-based, where she plays hockey for a local club, relishing both the fitness and social connections it brings. When she’s not on the pitch, you’ll find her exploring the city’s vibrant gig scene or uncovering hidden gems in its restaurant scene. A keen traveller, she loves nothing more than hitting the road for city breaks, mountain hikes, or skiing trips.

As Senior Marketing Manager at Graphite, Amy is responsible for the smooth running of the agency’s marketing initiatives. She works closely with new business and all our teams to create opportunities, generate new leads and to build a positive perception of Graphite for existing and prospective clients, new talent, and the wider digital, healthcare and pharmaceutical sectors. A proficient writer, Amy oversees Graphite's content strategy ensuring all pieces are meaningful, relevant and resonate with our audiences.

Prior to joining us, Amy built up her marketing and business development experience in roles within international education, where she was responsible for brand awareness and lead generation for a global group of international schools. This involved content creation, event planning, graphic design and building strong relationships with a network of partner agents around the world.

Out of work, she enjoys travelling; seeing and exploring new places, cultures and cuisines. Another love is music so you’ll often find Amy at gigs and hunting down new talent. When it comes to keeping active, it’s a combination of gym workouts, seafront runs and walks in the South Downs. Recently, her time has been taken up with the renovation and interior design of her new home.